What is the “Do You See Orange?” t-shirt campaign?
The goal is to saturate a campus with basic awareness of the global AIDS pandemic through a visual representation of the impact of AIDS on children in sub-Saharan Africa. It is a terrific way to demonstrate the reality that one out of every 20 children in sub-Saharan Africa is orphaned by AIDS.
The beginning of the campaign is announced with bright orange posters asking, “Do You See Orange?” scattered around campus. A week later, one in 20 students wear a bright orange “ORPHAN” t-shirt to replicate this statistic on campus.
Throughout the day, the campus community is surrounded by a live representation of the number of children in sub-Saharan Africa who have been orphaned by AIDS. It also provides a large number of students with an opportunity to raise awareness, advocate, and raise funds for orphans.
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